We live in a world where the most powerful man in the world turns to social media first to share what's on his mind. That says a lot about how important the digital landscape has become. If you want to be heard, you need to go where the people are. In today's world, that place is the internet.
I've pondered for the last few years, "how do I increase my online presence?" The answer I found is content. Having a catalog of quality content is the most important factor in achieving any online success. It doesn't matter what kind of business you are running, you need to brand yourself as someone who consistently puts out quality content. Building that trust with your audience is what creates a sustainable online presence.
In my case, music is my product. What separates me from my peers is the size of my song catalog and the consistency in which I release new music. Having a large song catalog increases my chances of generating sales and streaming revenue. Releasing new music on a consistent bases increases my chances of growing my audience. As my audience grows, my older catalog becomes renewed as new fans discover my old songs for the first time. This is the model of success I have used to sustain my music career.
Share you thoughts in the comments. Mahalo!